They're changing the rules of Scrabble???

I can't believe it. Is nothing sacred? The makers of Scrabble™ are changing the rules for the first time. They'll now allow proper names, backwards words, and non-connecting words! What's next, make up your own imaginary words?
I believe this will go over kinda like "New Coke" did in the 1980's. People will reject it, and then "Classic Scrabble" will come out, and the new configuration will quietly away. I hope...